Stuff Writers Like

Marketing Stuff

A column about marketing stuff for writers.



Entrepreneurship Isn’t Rocket Science: An Invaluable Lesson from My 4-Year-Old Son

As a freelance copywriter and online entrepreneur, I follow a lot of well-known business people and digital marketing experts, in addition to …

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Don’t Let Perfect be the Enemy of Good: One Secret to Creative Success

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My copywriting mentor says it all the time: "Don't let perfect be the enemy of good."

Now, some people misunderstand him, thinking he's suggesting settling for less, what's already done, the status quo. That could not be further from the truth.

What "don't let perfect be the enemy of good" means is, having a grander plan in play does not justify sidelining the good work you have already done. Now, this general life advice can mean different things to different people in different situations. However, here's how I choose to apply it to both my creative and business endeavors (which often go hand-in-hand) ...

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This One Easy, Inexpensive Website Tweak Gets Serious Results Fast

Are you skimping on the very thing that delivers your hard work to your readers—the very thing that impacts the performance of almost everything else you do?

Many writers are making this one huge mistake with their websites—are you one of them?

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Now You Can Hide that Little Blue SumoMe Button on Your Website—for Free

Rejoice, SumoMe users; you asked for it, and it’s finally here! That dingleberry dangling from the edge of every page …

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15 Principles of Writing Marketing Copy that Boosts Conversions

A few years ago, a multimillion-dollar financial forecasting firm asked me to create a company-wide style guide for all of …

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Want to increase your online conversions? There’s a formula for that!

Do you want to move more books, increase your website traffic, gain more email subscribers, generate more leads, or sell …

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