As many of you know, this autumn Evolved Publishing will be releasing my first novel. The past few months have been a whirlwind of getting to know the Evolved team and editorial work. It’s been an eye-opening experience, and I’m so grateful to have the curtain lifted on this side of the business. But that’s a post for another day.
Parallel to the editorial decisions, there have been discussions about marketing, particularly cover and title considerations. This is a whole new ball game for me. Briefing a cover artist, what?! A title works in tandem with a book cover. They are like a pair of superheroes: Batman and Robin, Superman and Lois Lane, Danger Mouse and Penfold. They work together to attract your ideal reader.
Sometimes a title falls on your lap at the beginning of a project, and you know it is a perfect fit. More often, however, it’s a struggle to do justice to something you have been working on for months or even years. In these cases, a blueprint on how to find a title can be helpful. With the caveat that I’m no expert, I thought I’d tell you about my approach to picking a title. ...
When my first novel was accepted by HarperCollins — the HarperCollins, formerly Harper & Row, publisher of so many authors whom I adored — I thought that all my days of rejection were over. When my book began to be sold to foreign publishers via Harper’s Foreign Rights division, earning out the HarperCollins Advance within 6 months of acceptance, i.e., earning out its Advance before the book was published, I thought I was on the road to full-time writing. When the pre-publication and publication reviews for the first novel started pouring in — all good, and some absolutely stellar — I thought that all my years of hard work and ceaseless rejection had finally earned me a somewhat easier writing life.
I couldn’t have been more wrong.
The subsequent rejections started almost immediately.
With my editor. ...
Writers hear every day how important it is to build our brand. When a reader buys our book, they’re also buying us. The same principle applies to freelance writers, editors, and anyone trying to navigate this crazy Internet to make a living. With the number of outlets and the amount of competition, building your online brand can seem daunting. But this infographic from Lifehack lays out everything you need to know. Follow this advice, and you’ll be an online superstar in no time. ...Read More
Have you considered using a pseudonym? There are a lot of different reasons a pen name might be a good idea. Sometimes it has to do with your life, and sometimes it’s best for the work itself. If you fit any of these descriptions, it’s probably a good idea.
1. Your writing is controversial and could affect your family relationships or day job.
When most people think of this situation, they think of erotica authors—which is a legitimate concern. Most of us wouldn’t want our grandmothers reading erotica we’d written. But there are plenty of other reasons you might want to keep your author side separate. Perhaps you’re writing about extreme political views. Or maybe you are a grade school teacher who writes about serial killers and don’t want your students’ parents to be uncomfortable. Whatever the reason, sometimes it’s best for your life as a whole to keep certain aspects separate.
2. Your real name is “taken.” ...
It’s only natural to want to make a living with your writing. But it’s also incredibly difficult! After all, you’ll be competing with thousands of other authors. And with readers trained to expect books for free, you might think it’s an uphill struggle. But writers like JF Penn prove that it is possible. I went to her workshop with Orna Ross on Saturday to discover ways to make a living with your writing. Here are my 9 takeaways! ...Read More
If you’re a writer, self-published or otherwise, sooner or later you will receive your very first negative review (*sigh* It’s a right of passage, all right!) You shouldn’t worry about it, or be discouraged by it, because no matter how great your novel is, it won’t be right for everyone. No novel is.
But it still hurts. It’s still painful to see that someone disliked, maybe even hated, this thing you spent such a long time perfecting! It’s inevitable and you need to accept that, but how do you prepare yourself?
Take a look at this...