As many of you know, this autumn Evolved Publishing will be releasing my first novel. The past few months have been a whirlwind of getting to know the Evolved team and editorial work. It’s been an eye-opening experience, and I’m so grateful to have the curtain lifted on this side of the business. But that’s a post for another day.
Parallel to the editorial decisions, there have been discussions about marketing, particularly cover and title considerations. This is a whole new ball game for me. Briefing a cover artist, what?! A title works in tandem with a book cover. They are like a pair of superheroes: Batman and Robin, Superman and Lois Lane, Danger Mouse and Penfold. They work together to attract your ideal reader.
Sometimes a title falls on your lap at the beginning of a project, and you know it is a perfect fit. More often, however, it’s a struggle to do justice to something you have been working on for months or even years. In these cases, a blueprint on how to find a title can be helpful. With the caveat that I’m no expert, I thought I’d tell you about my approach to picking a title. ...
When my first novel was accepted by HarperCollins — the HarperCollins, formerly Harper & Row, publisher of so many authors whom I adored — I thought that all my days of rejection were over. When my book began to be sold to foreign publishers via Harper’s Foreign Rights division, earning out the HarperCollins Advance within 6 months of acceptance, i.e., earning out its Advance before the book was published, I thought I was on the road to full-time writing. When the pre-publication and publication reviews for the first novel started pouring in — all good, and some absolutely stellar — I thought that all my years of hard work and ceaseless rejection had finally earned me a somewhat easier writing life.
I couldn’t have been more wrong.
The subsequent rejections started almost immediately.
With my editor. ...