Writers hear every day how important it is to build our brand. When a reader buys our book, they’re also buying us. The same principle applies to freelance writers, editors, and anyone trying to navigate this crazy Internet to make a living. With the number of outlets and the amount of competition, building your online brand can seem daunting. But this infographic from Lifehack lays out everything you need to know. Follow this advice, and you’ll be an online superstar in no time.