Specialties

advertising

AP style

articles

CMS

communications

conversions

copywriting

CRM

design

direct response

ecommerce

editing

editorial

finance

Google Adsense

Google Adwords

Google Analytics

infographics

interviews

journalism

landing pages

lead generation

lead nurturing

marketing

marketing collateral

Microsoft Office

non-profit

PowerPoint

professional blogging

project management

promotional

resumes

sales letters

SEM

SEO

services

social networking

squeeze pages

websites

WordPress

Bio

Metrics-driven digital marketer who focuses on efficient and effective content strategy, scientific conversion optimization and one-to-one lead nurturing and funnel automation.

Specializes in content for the conversion funnel—namely articles, emails, infographics, videos, downloadables, squeeze pages and long-copy sales letters (and how they interrelate)...

Holds hands-on experience in a number of markets, including ecommerce, book publishing, creative services, marketing and advertising agencies, finance, economics, securities trading, technical analysis, real estate, property management, construction, DIY, disaster preparedness, health and wellness, exercise and outdoors, art and music, education, entertainment, journalism, public relations, recruiting, leadership training, management consulting, and online subscription services.

Working remotely in an in-house marketing department since 2008. Running side copywriting, marketing and WordPress consultancy since 2009.

Has interviewed five Grammy Award winners.