Metrics-driven digital marketer who focuses on efficient and effective content strategy, scientific conversion optimization and one-to-one lead nurturing and funnel automation.

Specializes in content for the conversion funnel—namely articles, emails, infographics, videos, downloadables, squeeze pages and long-copy sales letters (and how they interrelate).

Holds hands-on experience in a number of markets, including ecommerce, book publishing, creative services, marketing and advertising agencies, finance, economics, securities trading, technical analysis, real estate, property management, construction, DIY, disaster preparedness, health and wellness, exercise and outdoors, art and music, education, entertainment, journalism, public relations, recruiting, leadership training, management consulting, and online subscription services.

Working remotely in an in-house marketing department since 2008. Running side copywriting, marketing and WordPress consultancy since 2009.

Has interviewed five Grammy Award winners.