Digital marketing

Web, mobile, social and beyond—here’s how to connect with your audience in the digital age.



Marketing writers, do you know what your readers like to EAT?

When serving marketing messages to your readers for dinner, you must never confuse the food for the plate.

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20 questions and a selfie: A day in the life of a marketing communications manager at the world’s largest financial forecasting firm

When Gary Grimes is not writing promotional emails and landing pages, you will likely find him on the ultimate Frisbee pitch at Atlanta's Piedmont Park or tinkering with something in his home woodworking shop.

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Social Media vs. Social Networking: It’s Time to Kill One of These Terms Forever

The best brands think about their social accounts like a casual lunch. What do your social accounts say about you? “Hey, hey, let me tell you about me!” or “Hey, friend, let’s grab lunch sometime.” Depending on your answer, it might be time to change your mindset.

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