Think about it: Journalists are consummate pros. They write daily, on tight deadlines, under pressure to get every little detail just exactly perfect.
They have strict word limits, which means they must be crystal-clear communicators, savvy storytellers and copy conservationists—all at the same time. No word is wasted, no pertinent information left out.
As if that isn’t enough, journalists are also usually responsible for finding, contacting and cultivating sources, shooting photos, conceiving infographics and putting everything into a beautiful design and layout—the list goes on. Many journalists even work on all of this stuff while you sleep, so it is conveniently waiting for you when you wake up.
Hell, as we’ve seen during times of conflict, journalists even put their lives on the line to tell an important story.
Suffice it to say that we here at Stuff Writers Like have MAD RESPECT for journalists. They make the rest of us writers look like posers.
So when we saw this awesome infographic about the brilliance and effectiveness of writing a white paper like a journalist, we thought, “Why stop at white papers? Why not write everything like a journalist?”
Follow this advice from Reputation Capital, a B2B content marketing firm, and you too can write a white paper—or anything else—like a journalist.
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