Content marketing

Content marketing: how to engage and educate your audience and turn them into loyal fans.

27

Dec'17

Get More From Social Media

It’s the end of the year, so why not take a little downtime (haha, what’s that) and clean up your author bios and social media accounts? Is it worth the time? Well, let me put it this way: don’t you want to connect with readers, aka people who will buy your book? Additionally, clean up time is a great way to update old links, outdated graphics, and any other information you need to be on top of for ultimate SEO and exposure.

As we’ve discussed in the past, many writers follow only other writers and then complain at the amount of “Buy my book!” spam they receive. To stop that from happening, unfollow all but the writers you interact with regularly.

What about Facebook, Pinterest, and Instagram and LinkedIn? Your Amazon Author Central Page and Website About Page? We’ll cover those, too. Let’s get started. ...

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13

Dec'17

Get Blog Post Clicks [Infographic}

Blogging is a great way to build a readership and to connect with other writers and readers. But sometimes blogging feels like speaking into the void. If there are cobwebs on the comments section of your blog, check out these great templates from Raelyn Tan so you can start writing catchy, clickable blog headlines. ...

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11

Jan'17

Writing the Perfect Headline [infographic]

Whether your writing a blog post, an email subject, or a freelance piece, your headline is your first point of contact with readers. The headline is your chance to say, “Hey, this is interesting. This has merit. And this is something you need to read!”

That’s a lot of pressure on a few simple words. Thankfully, Squirrly created this infographic to simplify things and help you write attention-grabbing headlines. ...

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03

Aug'16

Twitter Vs. Facebook: Tips for Writers

Social media is key to helping readers find your writing, whether you’re promoting your blog, your book or your stories. But each social media platform is a different beast, and platforms take time to master. Here is a simple guide to help you tame these two monster social media sites. ...

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13

May'15

15 Principles of Writing Marketing Copy that Boosts Conversions

A few years ago, a multimillion-dollar financial forecasting firm asked me to create a company-wide style guide for all of …

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26

Mar'15

Want to increase your online conversions? There’s a formula for that!

Do you want to move more books, increase your website traffic, gain more email subscribers, generate more leads, or sell …

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