Direct-response writing

“We sell or else.” – David Ogilvy on direct-response copywriting

26

Mar'15

Want to increase your online conversions? There’s a formula for that!

Do you want to move more books, increase your website traffic, gain more email subscribers, generate more leads, or sell …

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05

Nov'14

Marketing writers, do you know what your readers like to EAT?

When serving marketing messages to your readers for dinner, you must never confuse the food for the plate.

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