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My copywriting mentor says it all the time: "Don't let perfect be the enemy of good."
Now, some people misunderstand him, thinking he's suggesting settling for less, what's already done, the status quo. That could not be further from the truth.
What "don't let perfect be the enemy of good" means is, having a grander plan in play does not justify sidelining the good work you have already done. Now, this general life advice can mean different things to different people in different situations. However, here's how I choose to apply it to both my creative and business endeavors (which often go hand-in-hand) ...
Are you skimping on the very thing that delivers your hard work to your readers—the very thing that impacts the performance of almost everything else you do?
Many writers are making this one huge mistake with their websites—are you one of them?
Do you want to move more books, increase your website traffic, gain more email subscribers, generate more leads, or sell …Read More