Marketing Stuff

A column about marketing stuff for writers.



Step 1 to tactfully find writing work over the holidays: Fix your LinkedIn profile

A recent report says job-hunters are more likely to find a job over the holidays, because there’s less competition, the season puts people in a receptive mood, and all those parties and family gatherings overflow with networking opportunities. But don't forget to optimize your LinkedIn profile first.

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Marketing writers, do you know what your readers like to EAT?

When serving marketing messages to your readers for dinner, you must never confuse the food for the plate.

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The 5 Pillars of Pillar Content

The most successful organizations are ultra-clear with their customers about what they can offer and what they cannot—this defines their …

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Social Media vs. Social Networking: It’s Time to Kill One of These Terms Forever

The best brands think about their social accounts like a casual lunch. What do your social accounts say about you? “Hey, hey, let me tell you about me!” or “Hey, friend, let’s grab lunch sometime.” Depending on your answer, it might be time to change your mindset.

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