Columns about stuff writers like



Entrepreneurship Isn’t Rocket Science: An Invaluable Lesson from My 4-Year-Old Son

As a freelance copywriter and online entrepreneur, I follow a lot of well-known business people and digital marketing experts, in addition to …

Read More



Don’t Let Perfect be the Enemy of Good: One Secret to Creative Success

Writing Contest update One week left for entries. Learn more here.

My copywriting mentor says it all the time: "Don't let perfect be the enemy of good."

Now, some people misunderstand him, thinking he's suggesting settling for less, what's already done, the status quo. That could not be further from the truth.

What "don't let perfect be the enemy of good" means is, having a grander plan in play does not justify sidelining the good work you have already done. Now, this general life advice can mean different things to different people in different situations. However, here's how I choose to apply it to both my creative and business endeavors (which often go hand-in-hand) ...

Read More



This One Easy, Inexpensive Website Tweak Gets Serious Results Fast

Are you skimping on the very thing that delivers your hard work to your readers—the very thing that impacts the performance of almost everything else you do?

Many writers are making this one huge mistake with their websites—are you one of them?

Read More



Now You Can Hide that Little Blue SumoMe Button on Your Website—for Free

Rejoice, SumoMe users; you asked for it, and it’s finally here! That dingleberry dangling from the edge of every page …

Read More



15 Principles of Writing Marketing Copy that Boosts Conversions

A few years ago, a multimillion-dollar financial forecasting firm asked me to create a company-wide style guide for all of …

Read More



Want to increase your online conversions? There’s a formula for that!

Do you want to move more books, increase your website traffic, gain more email subscribers, generate more leads, or sell …

Read More
stuff-writers-like-favicon-white © Stuff Writers Like Terms | Privacy